[smart_track_player url=”https://mcdn.podbean.com/mf/web/d2t2gp/KT14-How-To-Optimize-BNB.mp3″ title=”How to Optimize Your BNB With Danny Rusteen” artist=”The Kyle Trouble Podcast” ]
In episode 13 of the show, I welcome personal friend Danny Rusteen to the show to talk about his “BNB” business. Danny helps property owners increase their property’s bottom line by optimizing their online listings for maximize traffic, bookings, and ultimately, money in their pocket.
If you enjoy the podcast, please leave an honest review here.
Mentioned and Relevant:
Kyle: Welcome back to the Kyle Trouble Podcast; thanks for tuning in. Make sure you rate, review and subscribe to the show on iTunes. Today, I’ve got my friend Danny here in my apartment in Kiev, Ukraine and we are going to be talking about his business which is optimizing Airbnb’s and his travels and a lot of other cool stuff. So, glad to have you here man, welcome to the show.
Danny: Yeah. I’m glad to be here man. Let’s do this.
Kyle: Absolutely. So, you are—well, I should say your site is OptimizeMyBnb.com. You’re a former Airbnb employee and you’ve kinda got a business that now runs around helping people to elevate their Airbnb.
So it’s a pretty interesting business and it’s not something that I’ve seen a lot of or you know, I’ve met a million freelancers and web designers and graphic designers, etc. but nothing like this. So maybe just a little bit of a background—how you started traveling and just, you know, your life story so to speak.
Danny: Yeah. I had—when I first started this in 2016, I had a direct competitor doing the same thing. And so the reason why you haven’t met anyone is because there’s no one else—they don’t do that anymore; they’re now like informational…
I had someone reach out, I had a chat on my website; they’ve reached out to me and they said “Hey man, I’m gonna be your competitor,” and they were kinda like an aggressive state; and I was like “Oh, hey man, welcome.” Honestly, I was getting kinda worried that I don’t have competitors, you know. They kinda proved the market so I was like “Hey welcome man.” I haven’t heard from them since but…
That all started because I worked at Airbnb from 2013-2016; and then I was an accountant there. Airbnb fired me; and because of that, I started on a whole new path. I left the finance world, went to work for an Airbnb management company; and this is really where I figured it out. Because my bonus was based on how much money I brought in the company. And so if I had a crappy listing, I’d tweak the title and what not and then eventually I caught on, it’s like “Wait a second, I would tweak something and like literally sometimes within an hour I’d get a booking—and eventually it caught on.
And so that’s where the very beginning of this company came from. In 2016, I’d sold my first optimization report with quotes around it, five bucks for—and that took about me 4-5 minutes—nowadays it’s more comprehensive, takes longer and costs more money; but that was the beginnings of it. Two years later, OptimizeMyBNB. I have the book Optimize Your BNB (best selling Airbnb book) and I help host and I think right now I’m in like 50 countries I’ve helped host. If someone asks me what I do, the simplest way is I help hosts make more money. I help them be successful.
Kyle: Yeah, and you’re doing that in a variety of different ways—optimizing the list and obviously optimizing the space. I’ve kinda looked through your site this morning before our interview and I noticed…I mean, it’s mostly tailored for Western because there’s a comment that really stuck to me which was “Out of the 500 nights you stayed at an Airbnb (and I’m sure it’s more by now), you’ve only had it perfect like once.” And then you go on to mention like linens and amenities and stuff like that; and I would say most of the places I stay out here in Eastern Europe man, there’s nothing.
There’s rarely coffee, you know. As far as toothpaste, toothbrushes, there’s nothing like that. So is your system…I mean obviously, I would say people out here should do that because they would stick out to Western clients, but is this mostly geared towards people at a Western market, not Ukraine so to speak?
Danny: It’s a good point. There’s two aspects to your Airbnb. There’s the online aspect and there’s the offline aspect—which is what you’re talking about, the offline aspect; what kind of amenities do they provide…once they’re in, after they book.
So I work predominantly—what I’m known for—is the online aspect. I’ll make your online listing look great. I’ll make your titles stand out, do the photos, I’ll fix the settings, the text…everything. But I have a product now Elevate Host which also goes and says here’s the amenities that you should have, here’s how to…there’s a surprise delight feature I’ll call it; which is something you don’t advertise, but it’s nice to have. A guest will get there and be like “Oh wow, this is great.”
And that also affects—everything I do revolves on ranking high in search. So the offline aspect as you’ve mentioned, that filters in to the reviews and over the long term that helps search. That’s a longer strategy though but equally important; minus the when you optimize online listing, most of the time like you get it to work quick but it’s a short term fix.
Kyle: Yeah, exactly. That makes sense. So you’re an accountant at Airbnb though. So how did you get involved in learning the algorithm…because that’s just trial and error once you were gone from what I understand?
Danny: Partly. I was in finance but because I didn’t like the job. When Airbnb was great in that they sent out…they did a lot of testing and what not, and I was an Airbnb host. So anything that came through the email that was not Airbnb related but they needed volunteers in the company, I was like “Me, I’ll do it, I’ll do it.” So the people in like the data science and the—I forget what they’re called but they tweak things on the website…the nerd departments, yeah.
I was in the bean counter department working but I was in the nerd department physically a lot. I actually got in trouble. I was out of my desk too often. So this is why I just was more interested in the search and the hosting and everything rather than accounting. I did that as soon as I got there.
Kyle: Makes sense. So you’ve been traveling a lot (let’s kind of change gears for a second here)…so you’re obviously in Ukraine right now, you’ve just come from Moscow, what are your impressions of Kiev?
Danny: Kiev, you know…I wanna hate this place…
Kyle: I think you like it more yesterday—or today than you did yesterday. We’re not gonna go into too much detail, but I think your impressions might be different today as opposed to yesterday when I talked to you.
Danny: Yeah. A lot has happened in that 24 hours.
I do like it a lot more today. It’s a place where I travel by the month; and this is a place where you really need to stay two months at least minimum; just one month isn’t long enough to create relationships—to get around the city yes; but from my experience, I like or dislike a city based on the relationships I make in the city with the locals…and it’s just, it was just too quick (a month).
But I do like it. It has a lot of things that I like—kinda random things too. Like for example, there’s a salsa community here; which is for an Eastern European country pretty random; but cool at the same time.
Kyle: How do you compare it to Moscow?
Danny: Oh I was thinking about this on the way here. Moscow is like…
Kyle: It’s a little rougher right?
Kyle: It’s a little rougher in Moscow, like just overall living there with more people, harder to get around, bigger place to navigate…what would you think?
Danny: It’s like—for me I can compare it to like San Francisco and New York. Like Moscow’s New York, it’s just bigger, brighter, things stay open, there’s more money. It’s more relaxed here.
The thing I like about Uk—I typically like big cities…
Kyle: You’re not comparing Kiev to San Francisco are you?
Danny: I guess I was in one respect. But the thing I like about here is that there’s one big downtown—well, there’s a downtown but there’s like, it’s kinda centered around one area so everyone kinda comes here. And Moscow has like 6 or 7 really desirable areas. There’s transit that you can use, but there’s also traffic, there’s a lot more people…
Kyle: It’s public transit in Eastern Europe though no matter what we spin it. I mean…
Danny: You’re not a public transit fan?
Kyle: It’s tolerable man but in Prague, it’s so much better than here for example. I mean, I don’t know, it depends how—I’ve never been to Moscow but like you know the…those tiny little buses like I don’t want to go on those, I’m not a huge fan of the metro at rush hour obviously but…you know, it’s those kind of things that wear on you over time.
Danny: When you sit down to like two attractive girls, I guess your…
Kyle: That never happens though. It never happens. Just the fat guy with a vodka bottle…
Okay, so you’re gonna go back to Latin America this weekend though. So I mean, was this your first time in Europe and Eastern Europe, these last couple of months?
Danny: Eastern Europe, yes. Does Estonia…is it? Yeah. So I was there two years ago; but it has a different feel than this.
Kyle: So what’s your plan long term? Because you’ve been traveling full time on the road for four years now?
Danny: Three years. My three year anniversary was July 12.
Kyle: Okay, so you got any itch to kinda settle down so to speak?
Danny: No, not really. It’s totally…if you talked to me like 5 years ago, I’m an introvert and I make friends slowly but I have good friends. So, all my friends were at San Francisco and I never really traveled outside…yeah, I would’ve thought, five years ago I said “This is San Francisco, I’ll live here my whole life, my family’s here and my friends are here and my wife here, I’ll settle down here.”
But a series of things happened including me getting fired, I had some conversations with some people; and then…yeah, through a series of conversations basically I did a little test run in Australia for 3 months—by myself, I didn’t know what I was doing, staying in hostels.
But I liked it. I liked it and it’s just, for my personality being an introvert, it forces me to get out there and meet people so it’s tough, it’s draining; every new city I have to like look both ways when I cross the street because it’s no longer safe just to cross the street. You have to find a barber, you gotta find a grocery store, you gotta find everything. So that’s mentally exhausting.
But nowadays…would be my third time. So I have all these things. So now it’s like it’s four different neighborhoods.
Kyle: Okay. Yeah I think it was like after—man, I settled down pretty quick though. I think every month, month to month was just too much for me. I just don’t like it and I’m not even really an introverted type, but I just didn’t like the work of having to start over every month. It just…it’s distracting me of everything that I wanted to do.
Danny: Well, yeah. I think it is tough but because I’m an introverted, that gives me a lot of rewards; like okay, I feel like I’m accomplishing things, okay what did I fuck up, what kinda like stupid shit did I say or socially, how was I socially awkward, how can fix it next month; so I live my life in like increments. And I’m really focused on personal development right now too so it works for me right now.
But no, no itch in settling down. Not at all. I have a list in my computer of a bunch of every city that I wanna go to and there’s a lot to go.
Kyle: There’s a lot to go, yeah. Alright guys, I got Danny here, his site is DannyBooBoo.com—I’m gonna ask you about the origin of that name here in a few minutes—and you can also check him out on OptimizeMyBnb.com. You can find links to all these in the show notes below.
This is gonna be a loaded question, I’m not expecting you to have an answer. Do you have a favorite? Because you’ve been through Asia now, you’ve been to Latin America; and typically I don’t actually, it’s like why ask? Because they’re all so different in so many ways. But like, if you had to pick maybe a couple—I think you like Colombia—I mean, what really stands out to you?
And then the other question would be like, what’s been…even if you’d never want to go back there, what’s been like the most unique favorite place or thing you’ve done or something of the sort?
Danny: Okay. Have I told you about…so I have a very specific answer to that…yeah, because I realize early on—so there’s 35,000 cities in the world; and the average human lives for 28,000 days. So you need to figure out where are you gonna go; especially what (inaudible) for me and you…yeah, even if you go on to a date, you’re not…starting when you’re zero years old.
So I realized alright, I need to figure out where is best for me before I go for it. So I wrote a book, I just published it a few months ago; and it details out a few things but the biggest thing is it tells you—it shows you a strategy to figure out where in the world would be best for you based on your values.
So my values—salsa is one (in this city), walkability is another one, transit or no traffic (one of those two) or a big one, an expat scene cafe scene here…nice weather, a beach for this one which is unique because I like big cities and not many beaches in big cities; and then that’s all compared to cost of living, so you see what value are you getting…
So the cities that rank the highest for me (in no particular order) is Medellin, Colombia, is Almaty, Kazakhstan, is Ho Chi Minh, Vietnam, and Chiang Mai, Thailand; and then Kiev is gonna be on it, and in fact, Kiev might be number one—I was just tentative to do it but I have not left yet so I haven’t reflected on it. But it will definitely be in the top…
Kyle: Depending on how your final Friday and Saturday nights go…Kiev is undistinctively number one…
Danny: Undisputed number one, yeah. So those are the ones—yeah, those are the ones that I like for sure.
Kyle: Okay, and that is based off of after you’ve been there, not of this kinda system. That’s…you can read, read and read; until you actually go and put your feet on the ground on there man, it’s just—it’s always a crap shoot.
You know, I get all these emails all the time, like I’m this, this, this and this. I like this, this and this. Where should I go? And every time, I say you just have to go. You have to just try it, you have to take that risk because I’m a guy on the internet; I can’t be your god and tell you exactly what’s gonna work for you; because it’s just—everyone’s different. Every place is different.
Danny: Yeah. You can point them to my book now…
Kyle: I can. I’ll point them to the book. Go follow Danny’s formula. Check that out.
Danny: To touch on that, you can have two people; you can drop them in a same city at the same time in the same neighborhood and one person can love it and one person can hate it; and it’s not because of the city, it’s because of who the person is, not the city.
And this is kinda what the book goes into; it’s like you have to figure out who you are, what you value and then you go there. And that’s how, so…
Kyle: I think like in Prague, I didn’t really like Prague that much; and I got out of there. But on paper, like pretty much everything in Prague is better than Kiev; but something about Ukraine I like—its’ a little bit rough, it’s a little bit ugly, it’s a little bit more challenging. And something about that just clicks for me. So it’s like you said, everything on paper can look better, but it doesn’t necessarily…
Danny: Yeah. The intangible factor. You definitely have to go there to find it out, eventually.
Kyle: It’s the only way…absolutely.
Okay, so Colombia (back to Colombia) next and those desire to settle down anytime soon. So let’s go back to talking about Airbnb and talking about your business because I think it’s very interesting.
Where do you start? Like let’s sit—what would be the number one thing? Like titles, photos, I mean…let’s break down consultation from the get go.
Danny: Okay. If your community knows of the 80/20 rule (which is rather popular nowadays) otherwise known as the Pareto principle. If you were to do—if I were to give you the 20 percent, once a week I do an Airbnb quick tip, five minutes or less, just open with a tip. And this one I just did it on Arsenala—the deepest metro—I was riding it and my friend filmed it while we were riding because it’s too good so I did it in that time…
Kyle: For those who don’t know, that’s about a 7-8 minute dive. It’s the deepest metro in the world. So you’ve had time to film a five minute video—or maybe even two…
Danny: Yeah; two elevators to get that deep. So—or escalator, it’s not elevator…
And that one, that’s…so the three most important things of your listing are your cover photo (that’s number one because that takes up the most real estate on the first page); so if they don’t get past the first page, they’ll never see it. So your cover photo is important; your title is number two important.
So for example, what do you do for the cover photo? Views are out. You don’t really wanna show a view unless you’re showing like a beautiful deck with a view in the back…
Kyle: That’s dead on; and you know what that pisses me off when I find a place and if they’ve got this beautiful photo; and it’s like it’s of the city, it’s not of your stinking house—it’s like a random shot off of Pixabay…okay, so that’s good advice.
Danny: Yeah, that’s a big debate in the community too—do we provide neighborhood photos or not? And I have a blog post on this (I’d say sometimes you do, sometimes you don’t)…
But to get back to your question…the next one is titles. You can add emojis that pop out in different colors so that when it gets to scrolling, it’s like a pattern intro…and if they stay an extra second on your listing, they’re more likely to click.
Putting your title amenities. Don’t say like three bedrooms, don’t say two baths, don’t say like bright, beautiful, spacious…these are—everyone says these.
Instead say heated floors, or hot tub or rooftop balcony; you know, some amenity that they’re getting that’s not featured in the cover photo. So you’re giving as much information of the guest…
Kyle: And in one sentence; because it matters because if they don’t click that, it’s…they’re gone anyway.
Danny: If they don’t click it, yeah, they’re gone anyways.
And then the third one is your text. Most people do this big block text. So what I preach is do bullet points—what are they getting, what are they getting; and…
Kyle: That’s just copywriting man. Make them read down, make them pleasant to look at…
Danny: Exactly; but like one percent of people do it, it’s crazy. I don’t get it.
Kyle: What would you say like is the big mistake man? I just pulled up some random listings here; like we’ve got “Apartment In A Historic Building Next To The Great Synagogue,” I mean…
Danny: Ah, so you’re looking at…well you’re looking at Airbnb Plus right now; and the interesting thing is they don’t have control over their titles or their photos when they go on to Airbnb Plus. The plus side of this is that they, you know, it’s supposed to be good.
Everyone (inaudible) as well depending on your city it may or may not be a good idea…
Kyle: Okay, so title, photos and text itself.
I mean, so that’s just the thing; it’s…nobody knows how to advertise man; and that’s what it comes down to right?
Danny: So, there’s like two people in this world. There’s employees and there’s owners. And the employees are Airbnb hosts, but they don’t have that owner mindset. They’re not—if you’re an Airbnb host you’re a small business owner—you got marketing, you got customer service, you got finance; and people don’t have that marketing so they just put it up, Airbnb I’m sure recommends a title that’s like generic—these are good titles you know, spacious, roomy, bright and downtown…
Kyle: Oh I hate it when I see cozy; because I know cozy means it’s fucking small…
So like look at this right here; we are looking at Barcelona. There’s a place $72 a night, it’s a loft style beach flat…
Danny: So this one, the first thing is, there was a study during a couple of years ago—50 characters in your title. That is correlated to your search rank.
So this one right here they have maybe 35, so first thing, add 50…and then you clicked on the photos, I think they had 68 photos? Okay so how many photos—if you were an actual guest, how many photos would you get through before you just gave up…maybe 20? Maybe 30?
So if we were to go through all these, I’m sure there’s a million—well…I’m sure there’s a million because how many bedrooms and bathrooms. So only two bedrooms…two bedrooms and two bathrooms, so this should have 20 photos.
Kyle: And like five each, each room?
Danny: Yeah, no, each room should have one photo, maybe two; but really just one. So if I were to optimize this listing, I would delete 50 of the photos…and see how there’s these five right here? They’re all of the same thing. So you want five different ones so that you’re settled, you get excited, I call you the FPG, the future potential guest. So we want you to be excited and click that red button.
Kyle: Okay, got it. What else—so this is just mostly for a Western setting though right?
Danny: No, it works…yeah it works everywhere.
Kyle: Okay. What’s like the most unique country you’ve helped someone with? You said you’ve done 50 now right?
Danny: I’ve done yeah, over 50…
Kyle: What were some of the unique ones?
Danny: The unique countries? I’ve done one at Sri Lanka, it’s pretty random I guess yeah—I’ve never been there. I’ve done let’s see…yeah, Sri Lanka’s probably the most random; I’m thinking if I’ve done any in Africa—South Africa yeah. But I don’t think I’ve done any in Africa besides South Africa and Morocco.
Kyle: Okay, got it. So here’s the loaded question because I talk about being anti-fragile a lot. So, the whole premise I get, most people are in a corporate job these days, you have to be politically correct, you gotta play by the rules, and if you break those, then you’re in a very precarious position—you can lose your job, lose your livelihood…
So you have a position now that you are completely dependent on Airbnb. Like if Airbnb shuts down tomorrow, you wouldn’t…I mean, what would you do? So that’ll be my question; as a business owner, like where are you going to mitigate these kind of things, like what are your next steps for this?
Danny: A while ago, I’ve realized about myself something—that I’m ingenuitive. So like I would never be poor; because if I was I would figure out something…I would figure something out. So if Airbnb would go bankrupt tomorrow, I don’t know but I would figure something out—I’ve proven that myself enough.
But to answer your point as well, I also do—so I have two books that I’ve written. I have a third book coming out; and then I have affiliate partnerships with software that’s not—it’s for Airbnb but they also with a bunch of other…booking, exactly.
Kyle: Okay. I’ve noticed recently (and this is true in Croatia, it’s true in Kharkiv and it’s true in a few other small places) where I’m not longer booking Airbnb’s; like do you think more competition is coming up? In Croatia for example, I went to the very beautiful lakes—Plitvice—and there was nothing on Airbnb, that wasn’t just absolutely absurd. I ended up on Booking finding this little studio apartment in someone’s backyard with breakfast with a private pool for like $60 a night and there was nothing on Airbnb.
And I found the same thing in Kharkiv, like we’re trying to find a place; and I was trying to find a place with my friend and we’re looking for like a nice 2 bedroom place and there’s nothing it seems like.
So, I’m finding myself going more towards Booking these days than Airbnb which is a total change of what I’ve done for the last 5 years. Do you think that people are getting—are they just putting it on more places like any insights into that?
Danny: I don’t know man, you’re scaring me…
The places that I’ve been to, I mean I don’t look on anywhere besides Airbnb; but so when you say they were absurdly expensive or what?
Kyle: All the Airbnb prices are starting to go up and up more. Like now, to get a one bedroom apartment on Khreschatyk here in Kiev, for the Summer it’s gonna cost you $1500-2000…
Danny: And it’s cheaper in Booking you’re saying?
Kyle: A lot of—not…yeah, quality-wise it’s cheaper; and then on top of that, some Airbnb’s are getting to a point where they’re you know, a one bedroom apartment is much of a hotel with none of the actual hotel service.
I mean, part of that is me too as I’m getting older. You know, if I’m going somewhere for one day, I don’t wanna deal with the check in, I don’t wanna deal with…of a hotel, but the Airbnb prices I’ve noticed definitely are definitely just creeping up and up and they’re not that much cheaper than hotels…I mean, it used to be that the Hilton let’s say in like Poland would be $100-150, but you can get a 1 bedroom apartment really nice for $40. Now I’m seeing the 1 bedroom apartment is $85, plus Airbnb’s fees, plus people out here at least have this habit of putting on these nasty claiming fees—even if you’re only there for a night, it’s like a $30 claiming fee; and you’re saying well, it’s $140 for the Hilton or the Intercontinental; or it’s $110 for a 1 bedroom apartment. It’s not even close at that point. So…
Danny: If you’re traveling for the day—I travel by weekend minimum; then you get a weekly discount, and then monthly discounts are usually much more. And I have a message where I send and I ask for a discount without asking for a discount basically. And so most of the time people say that.
There’s a strategy though and it’s counter-intuitive. A lot of people book trying to book with as much time as possible; but this…another study that came out, price is low on Airbnb within 7-10 days from the trip date…so if you’re trying to see deals and you’re not—so if it’s a popular season and a popular city, then you’re not gonna have much…but depending on where you’re at, this could be a good strategy especially if a lot of markets are actually over-saturated (too many Airbnb’s). So look at that.
But yeah, I’m not an expert. I get some Airbnb credits and so I’m 100% in Airbnb. I’m at almost 800 nights by the way nowadays. That was, I think you saw that—I optimized home in December; that’s when I was around 500.
So I’m—yeah Airbnb. It’s just so easy for me. I don’t know, I’ve tried–when I was in the Philippines, it was very expensive there. I think I ended up paying $2000 for an okay studio apartment. So their I actually reached out to some buildings that I found and I just remembered talking to them—I gave up pretty quick it was like oh okay, now I remember why I like Airbnb. It’s the same as why I like Uber.
You know, pre-Uber days you got to like negotiate with a taxi—you gotta hope they show up…yeah yeah yeah; so it’s just so much easier for me. I stopped calling those, just booked an Airbnb with an extra $500 and you know, everything’s included. I had a rooftop full, etc…
Kyle: In the Philippines, $2000? It’s supposed to be cheap there.
Danny: I mean I could’ve went cheaper; but I like a certain—I was in an expensive neighborhood as well…and I cook, so a kitchen is–I need a kitchen. So that increases the price and lowers the amount of supply as well.
Kyle: Of course, of course. Okay.
What else would you say just people should be doing on Airbnb, like I don’t know how many of my listeners own Airbnb’s and do these kind of things but long term like what’s the play?
Because obviously, what you’ve said so far you know, better photos. But that’s also kinda getting to the point where people are getting less than expected. Like you got really really good photos, really good copy, really good title and then they show up and they’re like huh…exactly, what’s the long term play as far as actually getting into the point where people are just dying to go and leave you a good review? Which is the real long term business.
Danny: So people will die to give you a good review if you have everything else figured out besides your online aspect. And what that means is for example…I mean I could go into this for days; but one big thing is a lot of hosts—well some hosts, they’ll send you like one big old long message for check-in and they have check-in information and they have the check-in information, the Wi-Fi information; and on the app you have to scroll for like 5 minutes.
So one thing that you can do for sure that very few hosts are doing, go to HostPhilly.com and creat a digital guidebook; and send it to the guests 3 days before check-in; so they can click on a link and they say check-in, click here…Wi-Fi click here—and it’s just all organized. That increases the guest experience, decreases the host’s time. That’s a huge…
There’s also, there’s so many things like I found a lady in Guatemala who…negative reviews are based on mismanaged expectations. For example what you just said—they have great photos, but their actual house isn’t it? Well that’s gonna come back to bite you in the ass because their expectations—it’s like you’re going to a movie and the expectations are up here. Well you’re probably gonna think the movie is okay. But if you don’t know anything about the movie or it’s been…
So I would recommend people get a floor planner; and I have a lady in Guatemala who draws out a floor plan; and it matches the furniture in the Airbnb; and so it sets expectation—this is exactly what you’re getting.
So it’s all these little intangible things that that by itself is not gonna make a difference but everything added up makes you the best host.
And also counter-intuitive, you don’t list on multiple platforms. A lot of people and property—it’s been…property management companies are like we’re the best because we list on 25 platforms. But that just means you have 25 shitty listings and you gotta manage 25 listings.
So for me, I preach Airbnb…maybe a second one, maybe a personal website depending on the situation but you don’t need three, four, five listings…
Kyle: Yeah, just too much work—too many chefs in the kitchen. That makes sense.
I think probably for me at least—and you know, I’m a guy and I’m a single traveler and it…I like, I don’t wanna be bothered. So that’s just it. If I can check myself in and you’ve got right when you walk in a clear instruction list of what to do when I leave; and just everything I need in there and you’re not gonna bug me—like I always hate it when hosts would show up and then they wanna talk…
They wanna ask me about California, I’m like just leave me alone I’ve been flying for 12 hours and I just wanna go to bed. So I think definitely you’re on to something; and those things like a nice guide book, that’s a one time investment that you can use pretty much forever. It’s kinda like an online income where you make a course once, you’re gonna sell it for years after if it’s good information—you keep it up to date.
So that’s just it. Those one time little investments could probably really add up over time would you say?
Danny: Yeah. And if you’re a host out there, the way you can tell if the guest wants you to come and talk to them or not—does the guest book and ask you questions, send you messages? If the guest books and doesn’t send you any messages, they probably wanna be left alone. I manage five listings in the US; so these are things that I abide. And also you said when you check in you get check in information—well better yet, you sign up for another service that sends out messages, why not instead of get that check out information when you check in, why not send it to the guest 5-6pm the day before check out? That’s exactly when they need it.
Kyle: Yeah, okay. So there’s automated systems too that will do that?
Danny: Yeah, everything. You can automate everything—pricing, digital guidebooks when you send…
Kyle: Those are all third party applications?
Danny: Yeah, Airbnb doesn’t do any of that.
Kyle: But they allow? They allow access to the API and everything?
Danny: No, not all of them. There’s ways around it.
Kyle: Got it. Alright man, well we’re going off here on 30 minutes, any other final thoughts about Airbnb or business or travel that you wanna share with the listeners of the Kyle Trouble podcast? I told you I’d put you on the spot here.
Danny: Well, I was just thinking…okay you said Airbnb, we talked about that a lot.
You know one, let’s see…
Kyle: I think you’ve given as much info on Airbnb as we can realistically fit into a short podcast; and obviously, you know you have your site. That’s what I’ll tell, if you want more information how to optimize your Airbnb, go to OptimizeMyBnb.com and…I mean there’s so much here we didn’t even cover on any level but go ahead.
Danny: Yeah. Maybe I’ll just talk about the DannyBooBoo website…
Kyle: Yeah, you got your personal blog, you’re starting to get going I see you’re going down that path, so what’s the plan?
Danny: So this was something I was just gonna do for fun (and I am doing it for fun). This is like my brain it’s my life. So my bucket list you’re looking at right now like 60 things I wanna do…
Kyle: And we got up next, do a ten second hand stand. I’ll attempt to put you on the spot right here right now and see if you can do it. Okay. So you’ve got like a bucket list of things you wanna do, places you wanna go, okay.
Danny: Yeah, that’s my favorite page. You see that little animation on the background with the stars…did you just notice that?
Yeah, and then I got the bookshelf reading—I’m reading as big so I got books that I’m reading; my favorite books, books that I’ve written…and then it’s a blog website though. I’m gonna blog about self improvement man—dating, fitness, diet, things like that…Airbnb of course, travel.
I’m gonna write an article for Airbnb guests (because I do all Airbnb hosts) how to find good deals. There’s an article I’m writing about right now and I’m gonna include for example the message that I send to hosts asking for discounts without asking for discount—because some hosts are like, they’ll ask you for a discount if you indirectly do it, kinda going below their radar…
Kyle: Alright, so this is the next plan huh (going along with it)? No, dude it’s…I mean, as someone who’s run a blog and a podcast for 6 years now, I mean, it’s a great way to get your story out there—and extremely profitable if you do it right. You’ve already got another business bringing in the money and everything you need so you’re in a perfect position to do those kind of things.
Actually question, I was gonna ask you, how do people find you? Where’s all your traffic coming from for OptimizeMyBnb, like is that just…
Danny: Oh you know, I rank really high; like a lot of the articles I write (like Smart Bnb) this is the message automation. I did a review on them and I rank higher than SmartBnb.com.
So I don’t know, once I spin around—maybe I write good, I don’t know, I don’t have an SEO company. But I rank high, I get a lot of organic traffic; and then also, I partner out with anyone in their…space (SmartBnb); I try and get myself listed on their partners page. Or I have affiliate network, so those are the two sources.
Also the book I guess brings in a lot of traffic…
Kyle: From Amazon? Yeah, if you rank pretty high on those Amazon listings, that’ll definitely help. Fantastic.
Alright man, anything else you wanna add?
Danny: No, yeah. Just, for your community man, reach out to me.
Kyle: Yeah, hang out with Danny at DannyBooBoo.com. I’ll leave a link in the show notes and then you can find him on Instagram with the same tag as well as yeah, if any of you own property (I don’t know who does), OptimizeMyBnb.com and you know, tell Danny I sent you, he’ll hook you up with whatever you need. He’s got a lot of good info on there, that’s for sure. I’ve gotta get there on myself so…
Danny: There’s a little chat on the blue…that’s the easiest way to get in touch. It works on mobile and desktop.
Kyle: Fantastic. Alright guys, well thank you so much for coming on the show man and thank you for dropping your knowledge on Airbnb. It’s been a pleasure so thank you guys for tuning in to the Kyle Trouble podcast. As always, we will see you on the next episode. Thanks again Danny.