The #1 Lesson to Hit the Business Home Run

Interesting take below. A reader responded to my “Kroger Kyle” email. (Sign up here to get them delivered to your inbox) He’s a longtime reader and customer, so no need to flame him, but I liked his thoughts… Kroger Trouble, I don’t like your oil adventure. BUT, it doesn’t matter. I appreciate it. And I […]

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Who Knew Olive Oil Would Cause So Much Hate

“Too expensive.” – More than one person who has been to And: There was a little Twitter spat about it… Selo Twitter: “It’s silly to put a price on what you put into your body…” Some dude on Twitter: “$65… a liter? Good luck with that, dude.” Selo customer: “Go be poor somewhere else” Some […]

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The Serial-Cereal Scam

A Selo-Smart man wrote to us recently: “I use olive oil as a healthy and natural fat and nutritional additive when I do meal prepping for the week. I heard about the healthy benefits of real olive oil and found out that many brands commonly sold in stores have little of the benefits of the […]

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How to Beat Fake Foods like Donald Trump

An extremely astute reader recently tweeted to us: “This seed oil meme needs to stop Olive oil companies sell their oil in dark bottles because it is cut with seed oils that would spoil in clear bottles Yet most seed oils are sold in clear bottles at the store Am I missing something” Read that […]

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I (Try) to Come in Peace

One thing I’ve learned recently with all these attacks on me: Most people simply attack. Blindly. Do they ever click through to this site? Read the 1,200+ articles I’ve written here? Listened to one of my nearly 250 podcasts? Rarely… They take my 280 characters, spin it whichever way fits their narrative for ego preservation, […]

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Selo Oils Is Open For Business

We’re thrilled to announce that the Selo Oil doors are now open for business. For a very limited time, you can get our exclusive Croatian Extra Virgin Olive Oil for nearly 15% off the final retail price. We have a very limited quantity that we’re going to offer for the first set amount of bottles […]

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Fake Chemicals and Foods In Your Body

People HATE being sold fake goods, unless they’re aware of it. (Knock off Rolexes, for example) Even more: They HATE being sold fake shit they put in their bodies. At the Selo we’re trying to change the olive oil narrative with our 100% Croatian Extra Virgin Olive Oil. As I write this, we are waiting […]

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