Last updated: September 11, 2017

The #1 Thing You Must Know As a Content Creator

Online Business


To reach my apartment, you have to climb 126 stairs.

These aren’t your typical “normal” stairs either.

These are old, European-style building stairs. They’re steep, narrow, and painful. They wrap around in circles to make it seem like you are in an endless loop. Imagine using the stair-stepper at the gym on the hardest setting, and you’ve got a relatively accurate comparison.

I’m only slightly ashamed to admit that these 126 steps are sometimes the difference between me throwing together 5 eggs in an omelette for lunch versus going down to the store for some variety.

But of course, over time, the stairs have gotten easier as those muscles developed. My girlfriend would say the same. You know what made those stairs easier?

Taking them every single day, multiple times a day. Consistency.

A Background on Content Creators

Just about every type of online business these days requires some sort of content creation—whether it’s podcasting, YouTube videos, or writing a blog.

Many businesses even use content creation as a form of driving sales and traffic to their page—even if the backbone of the business itself isn’t the content creation.

Let’s use a podcast for example.

You can either make money from the podcast in the form of advertising on the show itself. Or you use the show as an opportunity to grow an audience, with the hopes that they then visit a website you’ve created where you are making money—either in the form of selling a product, or again—selling ads.

Even brick and mortar businesses (read this article for ideas to sell to them) use a type of content creation. They entice you with ads on Facebook to visit their page. On said Facebook page, they might share photos, videos, and more of their local brick and mortar store. Even if it’s small, they’re still creating something.

Content creators are the key to making business go ’round.

The problem is, everybody these days wants to be a content creator.

It scares good people (like those of you reading this) that have a message to share with the world from doing so.

Now everybody and their mom can be an “Instagram Model” these days.

As with everything in life, if you want to be a content creator, you will be far, far ahead of most people if you are simply consistent with what you do. How do you be a consistent content creator then?

Excellent question.

#1. Do It FIRST Thing In The Morning

content creator

Last year, I posted just about daily to this blog. This resulted in it having well over 1,000 posts by now.

I’ve scaled that back now. My audience is so large that it’s good to give you a day or two to catch up on things, actually enjoy the content, leave a comment (do it on this article!) and share it on your social media platform of choice.

But, when I was posting every day—I had to stay ahead of the curve. So even morning, the first thing I’d do when I sat down with my coffee and smart drugs was to write. Didn’t even matter if I had nothing to say. I would just make my fingers move, and put them into action.

The results of making it my #1 priority paid off.

I knew that today I needed to do some writing. So when I was creating my to-do list last night, I wrote at the top: “Write article for This Is Trouble first thing in the morning”.

The creative juices will flow best for most people first thing in the morning.

This isn’t a cut and dry rule, but it’s a good place to start if you’re struggling to find your consistency as a content creator.

#2. Have A PURPOSE Behind Your Content Creation

content creator

I’ve said it before and I’ll say it again: Not everybody needs to be a blogger.

It’s a brutal field.

I do think everybody should have a website.

I think everybody should have an online presence. And, I think most people should have some sort of online income—even if it’s a simple supplemental form of income in addition to your full-time gig.

So, you’re made the decision to create content in some form, you need to define why you are doing it. To merely share your thoughts with the world is not a good reason. You must have a mission and purpose behind the content you create. Otherwise, people may or may not enjoy it, but you will be aimless.

Are you looking to build an email list (disclaimer: affiliate link to ConvertKit—they rock) to launch a product? Great, then do it that way. Starting a YouTube following, getting them on to your email list, and then helping them design your product for them is a great way to go about things.

Do you want to travel the world and share it? Fantastic. Find a way to make money in an ethical way from the content—this will allow you to travel more and continue to fund the adventures that inspire the content. But WHY do you want to create it?

Define who you are, what you want to become. Define the mission and purpose behind your content creation so people know exactly what you’re about.

But you can’t just write and hope it gets found.


#3. You have to understand how to help machines (Google) find it to share it with people (you). But…keep it simple.

content creator

If you’re a new content creator, do not obsess and lose sleep over learning all the technical ins and outs of every part of content creation.

That is a rabbit hole that you can go very, very deep into.

But you need to know the basics. Building a nice-looking website these days is very simple with a platform like Thrive Themes.

You need to know the basics of SEO (Search Engine Optimization).

PRO TIP: Look at how many times I used the keyword ‘content creator’ in this post. Then look at the slug (URL bar) of the page you’re on. Look at the headlines. Check out the names of the images. You can learn a lot by looking at the details.

If you know the basic technical skills in many areas, you will be ahead of:

  1. All the “nerds” who specialize in just one area.
  2. Every other rookie content creator out there.

The best advice I can give is to learn fundamentals in as many areas as you can. If you excel at that area, keep it to yourself. If you struggle, outsource them when you have the money to do so.

These days, I don’t write niche site content (that will sell, every time) that I don’t enjoy. I hire someone to do it. Otherwise I’d stare at a screen, goof around, and it would take me two hours to write an article I can pay $15 for.

I’m now producing three separate podcasts, and don’t enjoy audio editing and compilation. Nor am I good at it. So I’m in the process of finding the right person to take on all three. I want to DropBox the files to him or her and get the final file back for publishing.

Podcast #1: Troublesome Radio

Podcast #2: Dating Abroad

Podcast #3: Nomad & Nerdy

Closing Thoughts On Being A Content Creator

Again, the most important thing is to be consistent. And it doesn’t need to be a daily thing.

If you manage to put out a blog post twice a week you will be so far ahead of most. You can apply the same thing to podcasting, videos, or just about any medium.

Put in the work, reap the rewards.

Create now and prosper later.

I’ve got a podcast to record now. Five episodes a week is a lot.

But I have to be consistent.

Talk to you soon,


PS: If you want to write as a content creator, I’ve got a free 6-part workshop (disclaimer: there is a paid product after the 6 videos but you’re under no obligation to buy it) on how to build a website and start creating. Click here to get the free workshop.

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Leave a Reply

  1. Hey, Kyle! Awesome article.

    I agree with you on all points. If you want to be a content creator, you can’t half-ass it, you have to put in the work. Every damn day, the first thing in the morning, you should work on your craft, your brand and build your business.

    Too many people want to have the lifestyle of a content creator but they don’t want to put in the work.

    Other people start but quickly reach a block. They lose the momentum and when that happens you think you hit a block, you lost your creativity.

    But that is not the truth. Once you start just doing it, for example writing, everything starts flowing and the creativity comes back.

    With consistency, you will get there.

    Learn from me guys, I lost my momentum before working on another project of mine and it was damn hard to get back on track. I thought I lost inspiration but little did I know that I just needed to start writing again and the inspiration would come.

    An awesome book I can recommend that deals exactly with this topic is “The War Of Art” by Steven Pressfield.

    You gotta check it out if you haven’t already.

    1. I usually hire on UpWork, just make sure you screen carefully.

      Start them with one or two articles then bring them on.

      I just have one staff member now.

  2. Excellent article, Kyle. I agree on all points.

    As far as the podcast process goes – i do what you are thinking about doing (I also have 3 podcasts).

    I dropbox my files in a common directory with my assistant, and he edits them RIGHT there, so no need to download them and then upload them again. It is quite easy to do for both parties involved and has taken a HUGE headache of me when i started it.

    I highly recommend going that direction. Keep up the good work!

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