The #1 Lesson to Hit the Business Home Run

Interesting take below. A reader responded to my “Kroger Kyle” email.

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He’s a longtime reader and customer, so no need to flame him, but I liked his thoughts…

Kroger Trouble,

I don’t like your oil adventure.

BUT, it doesn’t matter. I appreciate it. And I respect it.

I hope you’ll understand the true meaning of this message I am trying to convey. Otherwise, I’ve gone too far on the opposite side of the political correctness spectrum.

I am also a little bit high, hence the honesty.

Back on topic. I still read your emails and I find value in them. That’s all that matters. Maybe I wouldn’t buy an olive oil bottle that costs $65 in the near future but maybe it’s your “fault” that this exact night an idea was born in my mind, to sell homemade soap and/or beard products, as I personally maintain that style.

I don’t know yet if that idea will ever come to fruition, but if it might it will be your fault.

So if not that, at least I hope this email will ignite in you something to make a name in the oil business for yourself. Like you already do.

I believe you’ll make a decent “oil magnate” one day. I hope it’s gonna be my fault. Ha!

To your success,

X”

So, here’s the thing.

The longtime readers of my blog and email list, you guys rock. You know it. I say it all the time. And I’ll say it again, you guys rock. And, don’t think I expect everyone on this email list to be an olive oil customer. At the same time, this is the next step of my “journey”, so to speak. And really, my site and overall brand has been showing the journey from the beginning.

It’s all part of the journey.

So no, while I’d love it if you bought a bottle of Selo Oils, my feelings aren’t going to be hurt if you don’t. I know it’s pricey. I know not everybody, even if they can afford it, will want to drop that kind of money on something as seemingly simple as olive oil. But, I hope you still read these blog posts, and, like this reader, subtract value from them. Whether it be for health purposes, the challenges of a physical product, or even the family aspect (it’s been so rewarding to be able to share this business with my parents, as “Trouble” has been kept off the radar for years – they know about it but don’t read it).

For those wondering:

I am still working on my “Girlfriend Blueprint” course. I’ve recorded a lot of the material, and my VA is behind the scenes putting it all together and making it look pretty. It still will happen. I know there’s a lot of people that would like to handle this part of their lives. I’m committed to making it happen.

Now, listen up, as this is important:

If there is one lesson I want you to take from this post, it’s this…

You have to take the opportunities as they come.

The opportunity to get in on an olive oil startup isn’t something that was probably ever going to pop up on my radar again. I had to jump in and roll with it as soon as it came across my desk. That meant throwing other projects aside. It meant trusting my team to keep my other businesses rolling while I focused on this.

One more thing:

The “usual” combination of business, girls, and travel will continue on this email list. Of course, I’ll still continue talking about Selo Oils, because that’s what’s going on in my life. But, don’t feel bad if you don’t buy the oil. Just take the business lessons you can from it.

Apply them to your own life.

Dream big.

And, most of all…

Keep causing Trouble.

Read Next: From West to East: A deep dive into business, relationships and life in Europe with Kyle Trouble

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