Be The Brand - This Is Trouble

Be The Brand

This Is Trouble recently made it onto the biggest news network in an entire country.

Here’s the story.

I’d wager a guess that less than 1% of blogs in the world have ever received that kind of recognition. And yes, I’m guessing and completely made that number up on the spot.

It was a cool experience, and I ended up with a great story, some hater comments, and some sexy new photos of myself.

I’m still a new businessman. I can admit this. I do not want to claim to be an expert. At the same time, this kind of level is not reached by many. I think I’ve learned a few things along the way about being a brand. So today, I’m going to share some thoughts about that–be the brand.


Right now the world is a tough place to be a man. Chastised at every corner of life simply for having a dick. Human Resource ladies looking to get you fired for the tiniest tweets.

Now, unless you have a blog, you don’t have to show your face.

But the real lesson to be learned here is that people want some substance behind whatever they’re throwing their dollars behind. They want a human connection. Make it too robotic and you lose that human touch.

Think about it this way–does anybody ever call customer support to talk to the automated recordings?

You must be the brand. Or have something to represent the brand that adds a human element to the interaction. Otherwise your brand…is a drone.


You want a brand that rolls off people’s tongues.

Look at the names of some of my products and websites. They’re all catchy. Easily remembered and recognized.

Simply put, if you pick a crappy name that people struggle to remember, you’re shooting yourself in the food. Look at some of the top companies in the world, and how easily the names roll off their tongue.

I’m just going to shoot a bunch, completely at random and from memory.

  • IBM
  • Facebook
  • Apple
  • Dell
  • Target
  • Chase
  • American Airlines

All very easy to remember. Nothing over worded. All direct and to the point.


You must breathe it.

I mean that your brand, assuming you have a business behind it, must be your life. It takes a lot of focus. It took a lot to get where I am now with This Is Trouble.

Your brand is you.

Don’t let anyone else be you.

Be the brand.

If you’re ready to build your own brand, start here.

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